Bila mula nak buat online presence untuk bisnes, ramai yang keliru: "Saya patut buat landing page atau full website?"
Ini soalan yang saya selalu dapat dari client. Dan jawapannya? Bergantung pada objektif bisnes anda.
Dalam artikel ni, saya akan explain perbezaan antara landing page dan full website, kelebihan masing-masing, dan macam mana nak pilih yang paling sesuai untuk bisnes anda.
Apa Itu Landing Page?
Landing page adalah satu halaman website yang direka khusus untuk satu tujuan sahaja. Biasanya untuk:
Collect leads (email, phone number)
Promote satu produk/service
Special offer atau campaign
Event registration
Download e-book atau resources
Ciri-ciri Landing Page:
✅ Satu halaman sahaja (no navigation menu)
✅ Fokus pada satu call-to-action (CTA)
✅ Simple & straight to the point
✅ Fast loading speed
✅ Senang nak track conversion
Contoh Situasi:
Anda launch produk baru dan nak collect pre-orders. Landing page perfect untuk ni sebab visitor fokus 100% pada produk tu tanpa distraction lain.
Apa Itu Full Website?
Full website adalah website dengan multiple pages yang bagi comprehensive information tentang bisnes anda.
Biasanya include:
Homepage
About Us
Services/Products
Portfolio/Gallery
Blog
Contact Us
Terms & Conditions
Ciri-ciri Full Website:
✅ Multiple pages dengan navigation menu
✅ Provide detailed information
✅ Build brand credibility
✅ Better untuk SEO (long-term)
✅ Showcase portfolio & testimonials
Contoh Situasi:
Anda run agency atau provide multiple services. Website lengkap dengan berbagai pages bagi client explore services anda dengan lebih mendalam.
Perbandingan: Landing Page vs Full Website
AspekLanding PageFull WebsiteTujuanSingle objectiveMultiple objectivesJumlah Pages1 page5-20+ pagesNavigationMinimal/noneFull menuContentFocused & conciseComprehensiveConversion RateHigher (focused CTA)Lower (multiple options)SEO PotentialLimitedExcellentDevelopment Time3-7 hari2-4 mingguCostRM450-800RM880-3,000+MaintenanceMinimalRegular updatesBest ForCampaigns, leadsBrand building
Kelebihan Landing Page
1. High Conversion Rate
Landing page direka untuk satu action sahaja. Takde distraction = higher conversion.
Example:
Landing page untuk e-book download boleh achieve 30-40% conversion rate, berbanding 2-5% untuk full website.
2. Cost-Effective
Murah & cepat siap. Perfect untuk startup atau bisnes baru yang budget terhad.
Investment:
Landing page: RM450-800
Full website: RM880-3,000+
3. Quick Setup
Boleh launch dalam masa 3-7 hari. Bagus untuk time-sensitive campaigns.
4. Easy to Test
Senang nak buat A/B testing. Tukar headline, CTA button, atau design untuk optimize conversion.
5. Mobile-Optimized
Satu page = easier nak ensure perfect mobile experience.
Kelebihan Full Website
1. Build Authority & Trust
Website lengkap dengan portfolio, testimonials, blog bagi credibility.
Fact:
86% of consumers visit company website before making purchase decision.
2. Better SEO Opportunities
Multiple pages = more keywords = higher chance rank di Google.
Example:
Homepage: "web developer Malaysia"
Services page: "landing page design KL"
Blog: "how to choose web developer"
Portfolio: "website portfolio Malaysia"
3. Showcase Full Range of Services
Kalau anda provide multiple services, website bagi space untuk explain semua.
4. Content Marketing
Blog section untuk share knowledge, attract organic traffic, dan build expertise.
5. Long-Term Investment
Website yang well-maintained boleh generate leads untuk years.
Bila Patut Guna Landing Page?
Pilih landing page kalau:
✅ Anda nak promote satu product/service sahaja
Example: Launch new course, pre-order product
✅ Running specific campaign
Example: Black Friday sale, limited-time offer
✅ Need quick results
Example: Event registration dalam masa 2 minggu
✅ Budget terhad
Example: Startup baru, testing market response
✅ Fokus pada lead generation
Example: Collect emails untuk newsletter
✅ Testing business idea
Example: Validate demand sebelum invest besar
Case Study:
Client saya launch online workshop. Dengan landing page RM650, dia collect 200+ registrations dalam 2 minggu. ROI: 500%!
Bila Patut Guna Full Website?
Pilih full website kalau:
✅ Established business dengan multiple services
Example: Agency, consultancy, multi-product store
✅ Want long-term online presence
Example: Build brand untuk 5-10 tahun
✅ Need comprehensive information
Example: Technical products yang perlu detailed explanation
✅ Building authority dalam industry
Example: Consultant, expert, professional services
✅ Fokus pada SEO & organic traffic
Example: Target ranking di Google page 1
✅ E-commerce dengan banyak products
Example: Online store dengan 50+ items
Case Study:
Digital marketing agency dengan full website (10 pages + blog) dapat 60% clients dari organic search. Investment: RM2,500, ROI dalam 6 bulan.
Hybrid Approach: Best of Both Worlds
Ramai bisnes guna combination strategy:
Strategy 1: Start Landing + Expand Later
Launch dengan landing page (quick & cheap)
Test market response
Kalau successful, expand to full website
Timeline:
Month 1-2: Landing page (RM450)
Month 3-6: Add 3-5 pages (RM500-800)
Month 6+: Full website dengan blog
Strategy 2: Website + Campaign Landing Pages
Build main website untuk brand presence
Create separate landing pages untuk specific campaigns
Drive traffic dari ads to landing pages
Example:
Main website: companyname.com
Campaign 1: companyname.com/blackfriday
Campaign 2: companyname.com/webinar2024
Ini approach yang paling powerful!
Faktor Lain Yang Perlu Consider
1. Target Audience
B2C (consumer): Landing page effective untuk impulse decision
B2B (business): Full website untuk build trust & credibility
2. Marketing Strategy
Paid ads (Facebook/Google): Landing page better conversion
Organic SEO: Full website for long-term traffic
3. Competition
Kalau competitor semua ada full website, anda pun perlu
Kalau market baru, landing page cukup untuk mula
4. Future Plans
Short-term campaign: Landing page
Long-term business: Full website
Cost Breakdown: Apa Yang Anda Dapat?
Landing Page Package (RM450-800)
Includes:
1 page responsive design
Contact form / WhatsApp button
Basic SEO optimization
Mobile-friendly
Free domain 1 year
Hosting setup
1 month support
Timeline: 3-7 hari
Full Website Package (RM880-2,000+)
Includes:
5-10 pages
Admin panel (edit content sendiri)
Blog section
Gallery/Portfolio
Contact form + WhatsApp integration
Advanced SEO
Mobile responsive
Free domain 1 year
Hosting setup
3 months support
Timeline: 2-4 minggu
My Recommendation
Kalau saya kena advise client, ini yang saya suggest:
For Startups & New Business:
Start dengan landing page → Test market → Expand to full website bila dah profitable
For Established Business:
Go straight to full website → Build brand presence → Add campaign landing pages bila perlu
For Service-Based Business:
Full website with portfolio → Showcase past work → Build credibility
For E-commerce:
Full website with product catalog → Integrate payment gateway → Focus on user experience
Common Mistakes To Avoid
❌ Mistake #1: Buat full website bila landing page cukup
Result: Overspend, longer development time
❌ Mistake #2: Guna landing page untuk complex services
Result: Insufficient information, lost credibility
❌ Mistake #3: No clear call-to-action
Result: Low conversion, wasted traffic
❌ Mistake #4: Ignore mobile optimization
Result: 60% visitors bounce (kebanyakan orang browse dari phone!)
❌ Mistake #5: Tak update content
Result: Outdated info, lost trust
Conclusion: Mana Satu Untuk Anda?
Quick Decision Guide:
Choose Landing Page if:
Budget under RM1,000
Need website dalam 1 minggu
Single product/service/campaign
Testing business idea
Focus on immediate conversions
Choose Full Website if:
Budget RM1,000+
Building long-term brand
Multiple services/products
Want SEO ranking
Established business
Need comprehensive info
Masih tak sure? No problem!
Free Consultation
Tak pasti mana satu yang sesuai untuk bisnes anda?
Let's chat! Saya offer free 15-minute consultation untuk discuss your needs dan recommend best solution.
WhatsApp: 01169887631
Website: mrsyahwork.com
Email: contact@mrsyahwork.com
Take Action Now
Remember: The best website is the one that you actually launch!
Jangan overthink. Start dengan apa yang sesuai dengan budget dan objective sekarang. You can always expand later.
Ready untuk launch online presence anda?
P/S: Kalau article ni helpful, share dengan kawan-kawan yang sedang consider nak buat website!
